Nordhaus
Nordhaus wanted to reach a more relevant audience through media partners while keeping acquisition costs predictable and tied to performance.
Client
Nordhaus
Industry
Premium home & interiors
Timeline
5 months
Services
Paid media, Creative
The challenge
Nordhaus wanted to reach a more relevant audience through media partners while keeping acquisition costs predictable and tied to performance.
What we did
We built a CPA-based media acquisition campaign focused on reaching Nordhaus’s relevant customer segments.
Identified and tested relevant media partners and traffic sources
Negotiated CPA-based placements and performance terms
Tested audiences, placements and offers
Monitored traffic quality and conversion rates
Cut underperforming sources and shifted volume toward winners
Continuously optimized toward the agreed CPA
Scaled the highest-quality sources while maintaining conversion economics
The outcome
A scalable media channel delivering relevant traffic and measurable conversions at a predictable CPA.
Average CPA
Qualified Vistis
Conversion Rate
