Turning “word of mouth” into something finance can measure.
Affiliate, creator, influencer, referral and TikTok Shop programs for SaaS, B2B and eCommerce brands.
Check Availability
Selective partnerships, because good programs need real attention.
Turn Influence
Into Growth.🍵🍓
Build trust before the sales
Reach buyers through customers, creators, affiliates and partners they already listen to—before they visit your website or speak with your team.
Depend less on paid acquisition
Create a growth channel that continues producing awareness, recommendations and revenue without paying for every click or impression.
Turn existing relationships into growth
Give customers, partners and advocates a clear reason—and an easy way—to recommend your brand, refer opportunities and share your products.
Services
The Partner Growth Menu🍿
01
Program Strategy & Launch
I design and launch the right affiliate, creator, referral or B2B partner program for your product, audience and margins.
03
Partner Recruitment & Activation
I find, onboard and activate relevant affiliates, creators, influencers, customers and business partners—not just collect sign-ups.
02
Platform &
Tracking Setup
I help you choose, configure and manage platforms such as TikTok Shop, ReferralCandy, FirstPromoter, Tolt, Rewardful, Trackdesk, Everfloow, PartnerStack, Kiflo & more.
04
Fractional Program Management
I manage campaigns, partner relationships, performance and optimization so the program keeps growing after launch.
Meet the Human Behind the Llama
Strategy, Systems and
a Human Who Gets It.💡
Hi👋, I’m Isabel.
I’ve spent the last 12 years building growth strategies, leading marketing teams, and running affiliate and partnership programs across SaaS, B2B, and e-commerce.
I also created the Influence Funnel Framework, a way to rethink the so-called “dark funnel.” Because buyers are not floating in a void—they’re influenced by creators, partners, customers, communities, and recommendations. The real work is making that influence visible.
I write Not Another Marketer and a few newsletters where I share practical ideas, honest lessons, and useful resources for marketers who like learning without the fluff.
When I’m not working, I’m usually climbing something, trying very hard to become a proper hiker, teaching online, or building partner ecosystems one sensible step at a time.
Through PartnerLlama, you work directly with me to turn influence into structured affiliate, creator, referral, and partner programs.
No junior handovers. No random strategy chaos. Just senior expertise, hands-on execution, and a slightly obsessive love for building things that actually work.
Saludos, 💜
Meet & Learn
Skills, Sessions &
Smart Conversations
Free Resource: Influence Funnel Strategy Board
Turn the so-called dark funnel into a clear strategy by mapping the content, creators, partners, communities and recommendations influencing your buyers.
Upcoming Webinar: The Funnel Before the Funnel
Discover how content, creators, partners, communities and recommendations influence buyers before they enter your website or CRM.
TBD
TESTIMONIALS
Don’t Take It From the Llama...
“Isabel helped us understand how TikTok Shop affiliates, creators and commissions work together. She made the setup and creator strategy much easier to manage.”
— Taylor B. / Shopify store lead
“Isabel helped us turn informal referrals into a structured B2B program with clear incentives, tracking and partner communication.”
— Samir , HoM/ B2B Saas
“Isabel does not stop at strategy. She gets involved, solves problems and helps move the program from an idea to something active and measurable.”
— Renee L. / Marketing leader
''I've had the incredible benefit of working across multiple projects with Isa. She is one of, if not always, the very first people that comes to mind when thinking of bringing in an expert Marketing Executioner.”
— Josh S./ Growth Leader
“She brought strategy and execution together. From identifying the right partners to building the process around them, she helped us create a program we could actually grow.”
— Jordan / Head of Growth eComm