Marrow & Co
A scalable CPA acquisition channel where spend follows performance and every conversion is measurable.
Client
Marrow & Co.
Industry
DTC lifestyle
Timeline
5 months
Services
Targeted CPA
The Challenge
Marrow & Co. wanted to expand customer acquisition beyond traditional paid media while keeping acquisition costs predictable.
The goal was simple: acquire new customers at a sustainable CPA and build a channel that could scale.
Our Approach
We built a performance-based partner strategy around a $45 target CPA.
We identified relevant affiliates, creators and publishers, launched CPA offers, activated the strongest partners and continuously optimized based on conversion quality and revenue.
Recruit . Activate . Measure. Scale
The outcome
A performance-based acquisition channel designed to scale without relying on upfront media spend. By aligning partners around a clear CPA, we create a model where spend follows performance — giving Marrow & Co. a predictable path to acquire more customers while continuously improving the economics.
New Customers
Targeted CPA
Annual revenue increase
