Fieldnote
Rebuilt the growth system and turned scattered marketing data into a clear path to scale.
Client
Fieldnote
Industry
DTC lifestyle
Timeline
6 months
Services
CPA, Performance
The challenge
Cadence had strong products and steady demand, but growth was becoming harder to predict. Multiple campaigns were running across different platforms, creative performance was inconsistent, and the team lacked a clear view of which efforts were actually driving profitable revenue.
The account had plenty of data, but not enough clarity. Winning creative was difficult to identify, budgets were being adjusted reactively, and promising campaigns were often competing against each other for the same audience.
What we did
We started by rebuilding the measurement layer before changing the media strategy. Every major campaign was brought into one reporting system so the team could see spend, revenue, acquisition cost, and creative performance in one place.
One source of truth. Consolidated campaign data into a clear performance dashboard.
Creative testing system. Built a repeatable testing process around hooks, formats, offers, and customer pain points.
Smarter budget allocation. Shifted spend toward campaigns with consistent conversion signals instead of reacting to daily fluctuations.
Full-funnel measurement. Connected ad performance to actual revenue and customer acquisition costs.
Weekly optimization. Reviewed creative and media performance together to identify what to scale, refresh, or cut.
Within the first few weeks, the account became easier to read and easier to manage. Instead of reacting to individual days, the team could identify meaningful trends and make confident decisions around creative, audiences, and spend.
The account became easier to manage, the creative pipeline became more predictable, and growth decisions were based on evidence rather than assumptions.
The outcome
Five months in, Cadence increased blended ROAS from 3.1x to 6.4x while reducing customer acquisition cost by 38%. Revenue grew 164% year over year, giving the team a more predictable system for scaling without sacrificing efficiency.
Blended ROAS, up from 3.1x
Acquisition efficiency
Revenue growth
